Good news for all NFL teams with foreign marketing rights!
As Sports Business Journal reported, from June 16, they can sell sportsbook sponsorships to any legal gambling operator in their respective countries, as part of a chain of changes enacted today, June 16, to provide the aforementioned NFL teams with more opportunities to earn money and recruit new fans abroad. However, before today, teams in the NFL’s Global Markets Program were only allowed to sell sponsorships to sportsbooks with league-level contracts, which is one company each in most markets.
A decent step towards better monetization:
This new step won’t radically change the short-term income predictions the teams have for the program. However, two team sources said “it was a good step toward better monetization. Gambling is a more mature category in most non-US states, and the operators have experience with using sports brands to drive market share.”Additionally, in this regard, NFL GM/Sports Betting David Highhill, said: “Unlike some other sponsorship categories, in sports betting, so much of the entertainment is tied to the live game itself, and we think that’s a key part of driving engagement and fans growth abroad.”
However, the newest rule change begins now for Germany, Mexico, Austria, Canada, France, Ghana, Spain and Switzerland and won’t take effect until 2024 in the UK, Ireland, Australia and New Zealand.
New changes to the other two rules:
Two more rule changes were executed today:
- At NFL games in Great Britain, Germany and Mexico, teams active in those countries will now receive extra commercial rights to the stadium space, which was controlled by the NFL itself;
- The NFL”s “Fan of the Year” program will go global. For that, the teams will choose their overseas fan of the year, and the league will choose one of those nominees to announce as the overall international fan of the year. As a result, the winner will be honored at the draft and this will take place separately from the state competition.
The NFL’s Global Markets program:
The NFL’s Global Markets program officially began in 2022 and now involves 21 teams in 14 different countries. Many owners and executives feel optimistic about the possible long-term strategic payoff abroad despite the weak short-term business outlook. However, recently some have have expressed dissatisfaction with how limited income opportunities have been. In this regard, one club director said: “All of us thought this would be more ripe.”
But the NFL seems content given the program’s youth. On that note, Bobby Gallo, NFL SVP/Club Business Development, said: “We believe we’ve seen strong momentum commercially through year one of the program. So far there have been 30 sponsorship deals executed by the 21 teams, 14 Fanatics e-commerce sites established in the new markets and 42 preseason games broadcast abroad.”
The legal status of online casinos in India is complex and varies by state. While there is no federal law that explicitly addresses online gambling, the legality depends on state regulations and the type of gambling involved.
Key Points:
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No National Law: India does not have a specific national law regulating online casinos. However, the Public Gambling Act of 1867 prohibits operating physical casinos and gambling houses, but it doesn't cover online platforms, leaving a legal grey area for online gambling.
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State-Specific Laws: Some Indian states, like Goa, Sikkim, and Daman, have legalized land-based casinos, and others, such as Sikkim, have also licensed online gambling. Many states have banned gambling altogether, including online gambling.
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Online Sports Betting: Betting on sports, particularly cricket, is very popular in India. However, it's only explicitly legal in some states like Sikkim and Nagaland, which have laws permitting online gaming and betting.
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Legal Gray Area: Many international online casinos accept Indian players and operate legally under licenses from offshore jurisdictions (like Curacao or the UK Gambling Commission). As long as players are gambling on licensed platforms, the risk is minimal, but local authorities may still choose to regulate or restrict online gambling.
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Cryptocurrency: Some Indian players prefer using cryptocurrencies (like Bitcoin) for online gambling, as it provides a layer of anonymity and security.
While online casinos aren't explicitly legal across all of India, many international casinos accept Indian players, and online gambling continues to grow in popularity. Players should ensure they use licensed platforms and understand local laws before engaging in online gaming.
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